Building back

Whilst this has been an horrific and bruising time for research agencies, it has also afforded us an opportunity to reflect on how we want to work, and how we want agencies to look. Any move away from presentism is positive. Qual agencies shouldn’t be taking a register in the morning, you should be working …

How to get the most out of Qualitative research

Qualitative research can play a vital role in enabling brands to navigate our rapidly changing world. We can use this Covid-19 period as an opportunity to stand back and assess how we’ve been working; to retain and develop what’s good; to challenge what’s got rotten. For the past decade, I have worked selling and conducting …