Building back

Whilst this has been an horrific and bruising time for research agencies, it has also afforded us an opportunity to reflect on how we want to work, and how we want agencies to look. Any move away from presentism is positive. Qual agencies shouldn’t be taking a register in the morning, you should be working …

Nighthawks

I love this painting so much we shipped it with us to New York. It’s not the most fresh or original piece of art to have on display, but I love it. And I’ve fallen back in love with it anew over the last few months, because it captures one of the things I’m missing …

How to get the most out of Qualitative research

Qualitative research can play a vital role in enabling brands to navigate our rapidly changing world. We can use this Covid-19 period as an opportunity to stand back and assess how we’ve been working; to retain and develop what’s good; to challenge what’s got rotten. For the past decade, I have worked selling and conducting …

UK General Election

I’m currently awake with jet lag in China. The local time is 5.47 and I have a long day of briefing and groups ahead of me. So, this seems a good time to give my Qual researcher “take” on the recent election. More precisely, this is why I think Labour lost (so badly), and I …